Diablo IV is now Blizzard Entertainment's "fastest selling" title of all-time

Following a lengthy early access launch, today Activision Blizzard has confirmed that Diablo IV has become the fastest-selling title from Blizzard Entertainment's catalog, supplanting 2020's World of Warcraft: Shadowlands - which managed 3.7 million sales within 24-hours of launch. While the company neglected to share exact numbers for Diablo IV, they did share that collectively players have spent over 93 million hours playing the game since the title's June 1 Early Access release - across PlayStation, Xbox, and PC.

Diablo IV launched out of Early Access to it's full release yesterday, June 5. The game is now available for Xbox One, Xbox Series X|S, PlayStation 4, PlayStation 5 and PC. 

IRVINE, Calif.--Diablo® IV, the highly anticipated new installment of the iconic Diablo series, is now live. Already, it is Blizzard Entertainment’s fastest-selling game of all time, with Blizzard’s highest pre-launch unit sales ever on both console and PC*. In the four days since early access started on June 1, Diablo IV has been played for 93 million hours, or over 10,000 years --- the equivalent playing 24 hours a day since the beginning of human civilization.

Diablo IV features cross-platform play and cross-progression on Windows® PC, Xbox Series X|S, Xbox One, PlayStation®5, PlayStation®4, plus up to four player co-op, including two player couch co-op on consoles.

“This is a moment years in the making for the Diablo IV team,” said Rod Fergusson, general manager of Diablo. “We’re extremely proud to offer players the richest story ever told in a Diablo game. Players have a range of choices, including personal character customization, equipping personalized skills for battling horrific demons, or collecting Legendary loot to support your playstyle while discovering new ones. Since the game was first announced in 2019, the support from millions of players around the world drove us toward this release of our dark vision of Sanctuary. Hail Lilith, Blessed Mother.”

“Our vision at Blizzard is to create legendary experiences for all to share, and Diablo IV is an incredible realization of that vision,” said Mike Ybarra, President of Blizzard Entertainment. “With highly customizable gameplay, gripping storytelling, and plenty of options around how to engage with the world, this masterfully crafted expression of the Diablo universe is an outstanding example of what our talented development teams are capable of. Whether you’re a veteran of the series or diving into Sanctuary for the first time, we welcome players to the global launch of Diablo IV.”