Persona 3 Reload "It's Going Down Now" music video released featuring Lotus Juice and Azumi Takahashi

Sega and Atlus have released a new Persona 3 Reload music video for the battle theme song "It's Going Down Now" ahead of the game's launch next month for Nintendo Switch 2.

The music video features Lotus Juice, Azumi Takahashi, and Atlus Sound team’s Toshiki Konishi. It features live action performance and in-game footage from the game.

Persona 3 Reload for Switch 2 is releasing physically and digitally next month, with the former being a Game Key Card release. There are multiple editions on the eShop for pre-order. Download the demo here.

Persona 3 Reload is now available on PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, and PC (Steam). It releases on October 23 for Nintendo Switch 2. 

You can find the music video with more details from Atlus below:

The global hit song “It’s Going Down Now” from ATLUS’ acclaimed RPG Persona 3 Reload now has an official music video, featuring live-action performances from Lotus Juice, Azumi Takahashi, and ATLUS SOUND team’s Toshiki Konishi. The music video – the first-ever officially produced by ATLUS – blends live-action performance footage with in-game visuals and new animations.

A nominee for the Top Global Hit From Japan award at MUSIC AWARDS JAPAN 2025, “It’s Going Down Now” is the most streamed song from Persona 3 Reload’s lauded original soundtrack, having amassed over 100 million plays on Spotify. The Persona 3 Reload original soundtrack was also the winner of the Spotify Streaming Category at the 2024 PlayStation Game Music Awards.  

Persona 3 Reload is a captivating, reimagined take on the genre-defining RPG, reborn for the modern era with a revamped battle system, cutting-edge graphics, and enhanced audio featuring an all-new English voice-over. As of today, it has a Metascore of 86 (Xbox), 89 (PC), and 87 (PS5) on Metacritic.

A free demo is out now for Persona 3 Reload on the Nintendo Switch 2, which is being released on October 23, 2025. Persona 3 Reload is currently available on Xbox Series X|S, Xbox One, Windows, Steam, PlayStation 5 and PlayStation 4. For more information on Persona 3 Reload, visit https://www.sega.com/persona/persona-3-reload.