Persona 4 Golden: Ai Ebihara (Moon) social link choices & unlock guide

The Moon Arcana is one of the more hidden away s-links in Persona 4 Golden, as you’ll have to progress a bit of the way into another storyline in order to kick off the Ai Ebihara social link.

Ai is a character you can romance and enter into either a casual romantic relationship with or a more genuine and final lovers’ relationship with - but you’ll need to know how to do so, and it’s a little more complicated than with other characters, and with more pitfalls. This guide will help you to keep Ai happy, be it as a girlfriend or just a friend.

For help with the rest of the P4G cast, check out RPG Site’s full Persona 4 Golden social link guide, packed with conversation choices and everything else you’ll need.

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AI Ebihara S-Link Guide - Moon

While every single character relationship in Persona 4 Golden is different, the Ai Ebihara social link is one of the most complicated in the game simply because it’s an s-link that can be irreparably broken - say and do the wrong thing and this friendship can end suddenly.

That’s where this guide comes in - it lists every s-link rank and all conversation choices for the Ai Ebihara relationship - and it also guides you to making Ai your girlfriend if you want to pursue a relationship with her as lovers - which is also a little more complicated than most of the other romanceable girls in the game.

In Persona 4, social links are measured by a hidden stat for each s-link. Hanging out with that character raises that stat to level it up, and replying in ways the character likes gains you extra points, speeding up the rank-up process.

This page lists all answers that offer point bonuses, with the bonuses listed next to them. Those numbers include an additional affinity bonus for having a Persona of the right Arcana with you - so make sure you have a Moon Persona in your stock when seeing Ai.

  • Ai Ebihara is available to spend time with on Wednesday, Thursday and Friday. She can be found in the Classroom Building 1F.

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Rank 1:

  • In order to meet Ai, you’ll need to advance another social link - the Strength (Fellow Athletes) social link. Advance that to rank 4 and you’ll meet Ai as part of proceedings.
  • After you’ve met Ai, she’ll appear in the school 1F and will ask you to skip class with her. You’ll need Level 3 Courage to skip classes - rank up courage if you need to, then accept her request to start the s-link, bonding over truancy. Lovely!

Rank 1 > 2:

Choices that impact your relationship this rank:

  • Hmm, doesn’t look like they’ve gotten anything new in. I already have all of this...
    • “We’ll have to come back.” +3
  • Buy me an iced latte.
    • “Buy it yourself. +3
    • “Let’s split one.” +2
  • They should get rid of all the salespeople and put in vending machines. Press a button, and outcome your clothes.
    • Either Answer

Rank 2 > 3:

Choices that impact your relationship this rank:

  • What should we do instead?
    • “Let’s just chill.” +3
    • “Come shopping with me.” +2
  • Looking at it from your perspective, I’d say you got pretty lucky.
    • Either Answer.
  • Ai rejected him without a second thought…
    • “Can’t you be nice?” [S-Link Advances]
    • “You coulda talked to him… [S-Link Advances]
    • That was downright cruel… [Reverses S-Link 1 Rank]
    • Are looks everything? 

Rank 3 > 4:

Choices that impact your relationship this rank:

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  • The conversation is getting more and more vulgar…
    • “Stop them.” +3 (Strength S-Link bonus also)
    • “Ignore them.” +2 (Strength S-Link bonus also)
  • …….
    • “Hey, let’s go.” +3
    • “Did you hear them?” +3

Rank 4 > 5:

Choices that impact your relationship this rank:

  • Th-thank you for that, last time...
    • “What are you talking about?” +2
    • “You’re welcome.” +2
  • Do you think maybe I’m his type? O-or do you think he hates… people like me?
    • ”Have a little confidence.” +3
    • “.......” +2
  • All I need you to do is… ask him what’s his type. That’s it.
    • “No problem.” [S-Link Advances]
    • “Not gonna happen!” [Reverses S-Link 1 Rank]

Rank 5 > 6:

This rank contains a question that will completely change how your relationship with Ai processes from here. The s-link can take one of two routes: the Temporary Lovers route, or the Normal Route.

  • The Temporary Lovers route will allow you to become romantically involved with Ai as lovers at this rank, but this ultimately has a negative result later, leading only to friendship or the s-link being broken off entirely at rank 8.
  • The Normal Route sees you remain friends, but you will then have the option to pursue a true romantic relationship later, at rank 10, if you choose to.

Choices that impact your relationship this rank:

  • But if I can’t be loved, then what’s the point?!
    • Any Answer
  • It’s not like I have any other redeeming qualities…
    • Any Answer
  • Haha, just kidding...
    • “I’ll be your boyfriend.” [Temporary Lovers / Doomed Relationship Path]
    • “……” [Normal Path]
  • Hey… why don’t you and I just go out? [Only if you picked '......' in the previous question]
    • “Sounds good.” [Temporary Lovers / Doomed Relationship Path]
    • “Are you sure about that?” [Normal path]

Ranks from this point on are on two paths - the Temporary Lovers route and the Normal Route.

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Rank 6 > 7 (Normal Route):

Choices that impact your relationship this rank:

  • I’m sorry. I don’t mean to keep making you hang out with me...
    • “I don’t mind.” +3
  • I wonder why…?
    • “Because we’re friends.” +3
    • “You have a crush on me.” +3
    • “Because I’m special to you.” +2

Rank 6 > 7 (Temporary Lovers Route):

Choices that impact your relationship this rank:

  • Hey, why don’t you pick out some clothes for me? What do you think I’d look good in?
    • “Sexy clothes.” +3
    • “Cute clothes.” +3
  • Isn’t that right?
    • “Yep.” +3
  • ...do you think I’m pretty?
    • “Of course you are.” +3

Rank 7 > 8 (Normal Route):

Choices that impact your relationship this rank:

  • He was just.. A normal, good guy. I guess what I felt was a kind of fleeting thing.
    • “Happens all the time.” +3

Rank 7 > 8 (Temporary Lovers Route):

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Choices that impact your relationship this rank:

  • Do you love me?
    • “Of course.” +3
  • You need me, right?
    • “Naturally…” +3

Rank 8 > 9 (Normal Route):

Choices that impact your relationship this rank:

  • Things don’t look good… you feel Ai is in danger.
    • “Help her.”
  • Uh… sorry, was that unnecessary?
    • “Are you alright?” +3
    • “That was reckless of you.” +3

Rank 8 > 9 (Temporary Lovers Route):

At this rank, the Ai social link can be broken, meaning it will never advance further. Be warned! Choices that impact your relationship this rank:

  • I think we need to… break up.
    • Any Answer.
  • I’m so worthless...
    • “That’s not true.” +3
    • “You decide your own worth.” +3
    • “Then let’s find your value.” +2
  • I’m sure you’ll eventually hate me… and then you’ll leave me.
    • Any Answer
  • Is there any way… that we could just be friends?
    • “Sure.” +3
    • “I knew the whole time.” +3
    • “We need time apart.” [S-Link breaks and cannot be advanced further]

Rank 9 > 10 (Normal Route):

This rank is where you can become a proper, not-doomed boyfriend to Ai Ebihara. Choices that impact your relationship this rank:

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  • What will you do?
    • “Accept it.” (Lovers’ Romantic Relationship Trigger)
    • “Reject her.” (Friendship only)

Rank 9 > 10 (Temporary Lovers Route):

If you didn’t sever the social link at rank 8, it continues to a friendship conclusion here. Choices that impact your relationship this rank:

  • Still… I’m not good at being alone. I know it’s a lot to ask, but… will you stay by my side?
    • Any Answer; your choice. [Friendship]

Regardless of path or what option you choose, if you raise the Ai Ebihara social link to rank 10, you’ll be rewarded with the Compact key item, which unlocks the Persona fusion of Sandalphon.

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