World of Warcraft: Shadowlands sells 3.7 million units within its first day of launch

Blizzard Entertainment has announced that World of Warcraft: Shadowlands has sold through 3.7 million units within its first day of launch, which the publisher states make it 'the fastest-selling PC game of all time industry-wide'. The previous holder of that distinction was Diablo III, which sold through more than 3.5 million copies as of its first day of release in 2012.

This latest expansion has players entering the titular Shadowlands to confront the mysteries and horrors of the afterlife


Blizzard has released other tidbits about the current player base as well, stating that player engagement in World of Warcraft reaches highest levels in a decade (emphasis theirs):

In addition, World of Warcraft has continued to see strong engagement from the global community franchise-wide:

  • In the months leading up to the expansion’s release and the time since launch, the game reached and has sustained its highest number of players on monthly or longer-term subscriptions compared to the same period ahead of and following any WoW expansion in the past decade, in both the West and the East.
  • Players have spent more time in Azeroth year to date than in the same period of any of the last 10 years.
  • In addition, total player time in game this year to date has nearly doubled compared to the same period last year.

World of Warcraft: Shadowlands, the 8th expansion to the longstanding MMORPG, released on November 23. You can find a detailed overview of the expansion in its original announcement.