Borderlands sells 6 million units LTD
The original Borderlands, which launched back in October 2009, has sold 6 million units lifetime to date (LTD), Gearbox CEO Randy Pitchford has said.
“It’s a miracle we did what we did with Borderlands 1 – it’s a big risk to build a new IP," Pitchford said at Eurogamer PC show Rezzed over the weekend (via VG247).
"We spent every dollar we had on that game, and while we had a nice budget, it still had us confined to being rational and responsible of what is expected to happen.
“Fortunately BL1 was a tremendous success, millions and millions of units sold. We’re at 6 million units sold right now, and that is exciting for a new IP -its unprecedented really.
“That means, we were able to put the budget into BL2 that it deserves – a budget I wish we’d had for the first game – and as such we can up some of our priorities.”
Speaking at a developer session during the Brighton, UK-based event, Pitchford spoke of a "renewed commitment" to the PC version of Borderlands 2, detailing the list of features the PC audience will get over its console brethern and adding development on all of Gearbox's games were led on PCs.
"Even our development kits for console are plugged into PCs. However, we are developers and we take a lot of things for granted as most of us aren’t worried about dealing with our network configurations and things like that," he said.
"So, we’ll do it and not worry about the consoles. But what we learned after shipping Borderlands 1, was customers who play on the PC expect better treatment within the game itself."
Pitchford continued (again, via VG247) that Gearbox wouldn't be releasing the SDK for Borderlands 2 to the public, but encouraged attendees at Rezzed to create mods for the game.
Borderlands 2 launches on September 18 in the US and September 21 in the UK for PS3, 360 and PC.